“It’s Never Going To Work,” a new literary work by Minneapolis author and arts advocate Jamie Schumacher, shines a spotlight on the Northeast Arts community, community nonprofits, and Altered Esthetics gallery. The book features origins of Altered Esthetics gallery, founded in 2004, and its role in the growing Twin Cities art scene. Schumacher candidly shares the struggles and triumphs of starting a nonprofit in a new city, maintaining sustainability, and transitioning away from a healthy organization as it continues to thrive. The book is as much a love letter to Minneapolis as it is a compendium of encouragement to anyone who’s ever been told, It’s Never Going to Work. This light-hearted memoir offers real-life insights on founding a collaborative art space, and provides critical resources to those engaged in, and struggling with, grassroots development. Vignette-style chapters energize the story, and reflect Schumacher’s own infectious optimism and drive. The book also features illustrations by Minneapolis-based artist Athena Currier.
The release event will be held at Eat My Words Bookstore, 214 13th Ave. NE, on Tuesday, Oct. 9, 7-8 pm, including a curated pop-up exhibit featuring past Altered Esthetics artists. Both author and illustrator will be present. Info: jamie-schumacher.com.